The province is telling the people of Ottawa and Boston why they should visit and experience Nova Scotia. The promotions focus on real Nova Scotians telling stories of the unique experiences awaiting visitors to the province. “We want to remind people that there is so much happening and so much to do and see in Nova Scotia,” said Tourism, Culture and Heritage Minister Percy Paris. “These promotions are part of our overall campaign and showcase the unique experiences visitors have when they come to Nova Scotia.” Based on the success of the province’s marketing efforts in the Ottawa market in 2009, Nova Scotia is once again focusing on the nation’s capital. The Ottawa promotion was launched in May and includes 30-second television commercials, newspaper advertisements and unique Skype and Look Live segments on CTV Ottawa’s popular morning news/lifestyle show A Morning. Skype is a software application that allows users to make video calls over the internet. The A Morning host will talk live daily with a Nova Scotian on location at one of the many experiences awaiting visitors. The promotion includes six Skype segments. Segments showcasing the Bay of Fundy, Gaelic culture, Nova Scotia wine and the Antigonish Highland Games have aired and can be viewed at www.youtube.com/user/AMorningVideo by entering Nova Scotia in the search field. The show will also feature Look Live, pre-recorded segments hosted by A-Channel personality Angie Poirier airing June 28 to Aug. 23. Ms. Poirier will be in Nova Scotia from June 18-24 filming segments to highlight the great experiences in Halifax, Eastern Shore, Yarmouth and Acadian Shores, and Fundy Shore and Annapolis Valley. In Boston, Nova Scotia launched a six week promotion on June 14 highlighting the genealogical and culture links between the two destinations. The promotion highlights the Routes to Your Roots page on www.novascotia.com and the Celtic Heart program to encourage Bostonians to visit Nova Scotia and explore common roots. Routes to Your Roots is an exciting new way to plan a family history vacation in Nova Scotia. It allows visitors to search their roots geographically and locate accommodations and vacation experiences nearby. Celtic Heart celebrates the only living Celtic culture in North America on Cape Breton Island with television, radio, newspaper and online advertising in the Boston area. A Gaelic-themed television ad airs on WGBH Boston, and a radio ad broadcasts during the popular Saturday afternoon radio show Celtic Sojourn, which has a faithful audience familiar with the sounds of Nova Scotia. In 2009, Nova Scotia welcomed 2,093,500 visitors, which provided an economic impact of $1.8 billion. Nova Scotia annually invests $7.2 million to market the province in key visitor markets. “We know that tourism is an important economic activity for Nova Scotia and helps to make life better for families in every part of the province,” said Mr. Paris. “We are working hard to support the industry and create good jobs that help to grow our economy.” Visits to Nova Scotia between January and April 2010 were up six per cent compared with the same time last year as the province welcomed 447,000 visitors. Nova Scotia’s integrated marketing campaign focuses on key markets in Canada, the United States and overseas. It includes television, print, and online advertising, media and travel trade relations, promotions, and social media. For more information on the province’s tourism marketing campaign visit www.gov.ns.ca/tch/tourism/tourism-plan.aspx or to view some of the ads visit www.novascotia.com/en/home/discovernovascotia/default.aspx .
Casablanca – Over 150 mosques across the UK held an open day for non-Muslims in the UK on Sunday to explain the basic pillars of Islam and showcase social projects that include charity.After several mosques in Canada organized an open-day for Canadians, following the deadly shooting that targeted the Islamic Cultural Center of Quebec, mosques across the UK opened their doors to the British public on Sunday. The initiative, dubbed Visit My Mosque Day 2017, was part of an initiative of the Muslim Council of Britain (MCB) to bring members of different faiths together and this year’s edition is the third.According to the MCB, the initiative makes an attempt at “transcending the negative news in the media (about Muslims), and provide access to the citizens of Britain, in order to explain the Islamic belief to them and introduce them to Muslims.” 150 mosques took part from England, Wales, Scotland and Northern Ireland, including cities with large Muslim populations as well as small mosques in areas populated by few Muslims.During this open day, the mosques exhibited boards explaining the basic concepts of Islam. As well, they distributed leaflets with information about Islam. Social action projects were showcased, involving food distribution, homelessness and other social issues.This year’s edition coincides with the rising sentiment of Islamophobia in the world, nurtured by Donald Trump’s “irresponsible” statement against the Muslim community in the US during the previous US election campaign, and exacerbated by his executive order banning Muslims from 7 countries to enter the US.Speaking about this, Harun Khan, secretary general of the Muslim Council of Britain in charge of the Visit My Mosque Day event, said: “As the world recoils at President Trump’s so called ‘Muslim Ban’ and the mass killing at a mosque in Canada, [Visit My Mosque day] is a much-needed antidote to the poisonous atmosphere we find ourselves in.”Khan added that the event represented an opportunity for Muslims and non-Muslims in the UK “to come together and renew bonds of friendship.”Marking this year’s edition was the presence of Jeremy Corbyn. The prominent British politician and current Leader of the Labour Party visited the Finsbury Park Mosque. On the occasion, he told the Telegraph that “It is very important to show that we are a multi-faith society.”Corbyn said that he had been visiting the same mosque for decades and praised its organizers for the social causes they promote in the area, such as helping the homeless.