Canon finally goes mirrorless with the EOS M

first_imgPanasonic did it. Then Olympus did it. Then Sony, Pentax, and Fujifilm did it. Eventually Nikon couldn’t wait any longer either. Now Canon, the last major holdout, has released a mirrorless, interchangeable lens camera. The EOS M follows a long line of Canon APS-C-sized sensor cameras — the Digital Rebels — but manages a body size that is closer to that of Canon’s serious compacts, namely the S100 and the G1 X.The EOS M is a 18.0-megapixel camera with an cropped sensor and Canon’s standard EF mount. The means that, with an adapter, it can work with both the EF and EF-S lenses that Canon fans regularly use with their Rebel T3is, 5D MKIIs, and so many other popular models. The camera handles ISO 100-12800 (25600 in extended mode), has a Digic 5 image processor, does 1080p30 video (with manual controls), has Canon’s Hybrid CMOS autofocus, and then has all the standard stuff you’d expect, like a hot shoe and stereo mics.Sound familiar? That’s because the EOS M is essentially a smaller, lighter version of the Rebel T4i. It’s missing viewfinder and it has modified lens system, but the cameras are strikingly similar. The EOS M relies heavily on a touchscreen for controls as the small body doesn’t have room for many buttons and dials — this is also similar to what Canon did with the T4i. The M will measure in at 4.28 x 2.62 x 1.27 inches and the body (with battery) will weigh 10.5 ounces, or 14 ounces with a lens.Along with the new body Canon announced two EF-M lenses: a 22mm f/2.0 pancake lens and and 18-55mm f/3.5-5.6 kit-style lens (though the $800 kit will ship with the 22mm). Along with those the big release is Canon’s $200 Mount Adapter EF-EOS M, which is how photographers will get all their EF/EF-S glass mounted onto the EOS M’s diminutive body and far enough away from its sensor to be usable. This accessory will be the the most important part aspect of the EOS M release, aside from the simple fact that this is a mirrorless camera from Canon.The EOS M camera won’t ship until October, and so far people seem hesitantly excited. The lack of a viewfinder (or EVF accessory) will be a problem for many people and Canon is already hedging people’s expectations. They’ve described the EOS M as “video-first” and made it clear that the Rebel T4i and G1 X will be better for still shooting. It’s not that the EOS M won’t be a capable digital still camera, it’s just that it will be focused on video, with its STM lenses and manual controls.While this is a major release for Canon, they are clearly trying to be cautious (likely after seeing what happened with Nikon’s mirrorless release). No where in the press release did Canon use jargon like “mirrorless” or “MILC” and it’s already been noted that the camera will only be sold at specialty shops, not at general electronics retailers. The company also neglected to have any sort of launch event in which the release would get significant early exposure from mainstream news outlets.By setting expectations early and getting the EOS M into the hands of the right people — as opposed to everyone who wants a Canon — the company should be able to limit consumer confusion and maintain some differentiation between the EOS M and the T4i. Even so, it’s going to be a challenge once these start hitting the streets and general consumers start to question the size and value of the Rebels compared to its ultraportable sibling.More at Canon, via PCMaglast_img read more