Beverly Hills experiences growth in tourism visitor revenue

first_imgBeverly Hills Conference & Visitors Bureau (BHCVB) has announced that The City of Beverly Hills has continued to grow in tourism and visitor revenue since its record results from Fiscal Year 2014-2015. The city’s hotels’ Average Daily Rate (ADR) is up 5.3% and Revenue Per Available Room (REVPAR) is up two percent from the year prior.Julie Wagner, CEO, BHCVB, said, “Fiscal Year 2015-16 was filled with activities ensuring Beverly Hills remains a coveted luxury destination and leader in the tourism industry. I look forward to this next year and expanding our efforts in established domestic and international locations as well as continuing to grow Beverly Hills’ recognition and activation from emerging markets around the globe.”Looking ahead, BHCVB has increased its travel trade and public relations representation to produce strategic opportunities for Beverly Hills in key feeder markets, including expanded representation in the U.S. and in Europe. BHCVB will also continue its current trade and PR efforts in Australia, China and India, driving even more interest, tourism and revenue to Beverly Hills in Fiscal Year 2016-2017.last_img read more