This year, the Croatian National Tourist Board is once again selecting the national winner for the “European Destination of Excellence (EDEN)” for 2016/2017. year on the topic of “Cultural Tourism”.The last round of judging, in which the national winner of this year’s election is chosen, will be held on July 19, 2017 (Wednesday) in Međimurje, more precisely in the Old Town of Zrinski in the center of Čakovec. According to the CNTB, although all candidate destinations have invested great effort in the quality presentation of the potential and products of their cultural and other tourist offer, after evaluating and visiting all candidate destinations by the Commission, the following destinations were selected from a shortlist of five finalists. : Zagorje – a fairy tale in the palm of your hand; Town of Đakovo – municipality of Gorjani; Vukovar – Vučedol – Ilok; Smiljan – Gospić and destination Rural Konavle.Representatives of each of the five finalist destinations will hold a final presentation, and after presenting the presentations, the Commission will decide on this year’s winner, taking into account all the elements set by the European Commission, as well as evaluations made during the tour and the quality of the presentation. The winning destination at the national level will be named the European Destination of Excellence and, in addition to the website of the Croatian National Tourist Board, will be promoted through the official website of the European Commission (www.edenineurope.eu). Also, all five finalist destinations will be presented as examples of good practice at European level and will be joined by a European network of destinations that promote sustainable forms of tourism.The EDEN project is implemented in cooperation with the European Commission, and European countries, which are part of the EDEN project, organize the election process at the national level. The aim of this selection is to reward and promote non-traditional tourist destinations that have developed their tourist offer based on tangible cultural heritage, thus contributing to the overall and sustainable development of the destination and increasing attendance throughout the year, especially in the off-season.