Giving should just be another part of life, says Saxton

first_img Howard Lake | 24 October 2008 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving Nfpsynergy Giving should just be another part of life, says Saxton We need to “intertwine living and giving” and have to make giving as exciting as all the other choices people have to make in their lives according to Joe Saxton of nfpSynergy.Talking to delegates at the Blackbaud conference this week, Saxton said that we should consider packaging fundraising like a McDonald’s Happy Meal, with everything together so that people know exactly what they’re going to get and making it as easy as possible for people to give. “The £3 gift flourishes because people know what they are being asked for,” he said. “Too many people don’t understand why they should support you”.Fundraising messages need to be packaged in “bite-sized chunks” to attract donors’ attention and we must stop using “dense, turgid messages” in our fundraising communications, he said.He also revealed the top 10 most useful areas of research as identified by fundraisers themselves. In a survey by Adrian Sargent and nfpSynergy, top of fundraisers’ lists was research on major donor fundraising, followed by identifying new demographic groups likely to be good fundraising prospects; donor loyalty; overall giving trends; corporate attitudes to giving; internet giving; new fundraising products; legacies; and research among older people about their giving.At the bottom end of the most useful areas of research were venture philanthropy, community fundraising and public trust and confidence.The research will be released in full later this year.www.nfpsynergy.netPhoto: jasonippolito  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img

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